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Opera invests $100 million to grow African digital economy

Opera Mini commercial

Opera, the developer of the most popular mobile browser in Africa, announced its plan to invest $100 million USD over the next two years to facilitate the growth of African digital economy. The company will use the investment to speed up internet adoption in Africa and strengthen the internet ecosystem with local partners.

The rapid adoption of mobile internet sets up Africa to transform itself into a digital continent. Opera Mini browser provides tools to lower data costs, making it the key facilitator in bringing more than half of Africa’s internet population online.

Developing AI-powered news engine with compression technology for Africa

According to a GSMA report,

“The biggest consumer barriers to internet adoption in most African countries are the lack of digital skills and awareness, locally relevant content and affordability.”

Many first time internet users lack localized content and also fear high data costs. This leads Opera to develop a state of the art artificial inteligence engine that will help smartphone users in Africa to get fully personalised and localised content delivered to their browser while also reducing data usage up to 90%.

Opera will be working with top tier African publishers on this initiative.

“Africa is a very important market for Opera. Nine of the top 20 Opera Mini user countries are from Africa,”

says Richard Monday, Vice President of Africa, Opera Software.

“We aim to invest heavily in Africa, to build a local platform and grow with the local business partners. This platform will expand the user base for content providers, e-commerce businesses, operators, OEM’s and others to strengthen the African internet ecosystem.”

Increase awareness of an affordable internet experience

The company has also recently launched its first nationwide TV and radio commercials to announce a faster and more affordable internet experience with the Opera Mini browser. The commercials are airing in South Africa and Kenya, and will be launching in Nigeria shortly.